ESSENTIALS OF STRATEGY

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No matter what it says on your business card, everyone in the agency and the creative business world needs to bring strategic prowess to the table. In this hands-on course, we’ll cover the mindset, toolset, and skill set any creative strategic thinker needs for success.

What you’ll learn:

  • Using Your Three Brains
  • Asking Better Questions
  • Applying Convergent and Divergent Thinking
  • Becoming a Ruthless Reductionist
  • Finding Inspiration in Unexpected Places
  • Developing and Delivering Great Briefs