Advertising is a discipline that is undergoing rapid and constant change, in lockstep with technology, business, and culture. With that, it is also an industry that has a deeply rooted history. In this module, we will take a high-level look at that history, how consumption of media has changed, and how creative strategies have evolved along with it. From radio, TV, and print, to the debut of the internet and smartphones, to purchase ecosystems and the metaverse, we’ll reflect on where we’ve been and discuss four key factors to consider as we look ahead to where we’re going.